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Unbreakable Sunglass Brand REKS® Optics Debuts New Website

Makes Online Purchasing Easier for Prescription Eyewear



(Boca Raton, FLORIDA; July 16, 2018)  Performance sunglass brand REKS® Optics has announced the launch of its newly redesigned website:

“We are thrilled to launch our new web site which reflects our full range of innovative unbreakable sunglasses and prescription eyewear for sports, fashion and leisurewear,” said George Granoff, President and CEO.  “Visitors to our site will find the entire line of REKS® Optics eyewear along with detailed information on our unparalleled proprietary lens technology, unbreakable and lightweight frames, and the latest REKS® Optics news.”
The newly designed website has been updated in response to the growing number of consumers interested in REKS® high-quality, affordable and unbreakable sunglasses and prescription eyewear. The improved website includes streamlined search capabilities and extensive product information to help consumers better understand the advanced technology that makes REKS® sunglasses and prescription eyewear the best-in-class sunglass brand at prices 40-50% less than the brands typically found in optical stores. The website also allows consumers to benefit from more detailed and categorized product information.
Created with the user experience in mind, the easier- to-navigate website has been redesigned to make range of REKS® range of eyewear a snap to browse, design, and securely purchase. With a new RX landing page, with a few simple clicks, consumers can build their custom prescription eyewear using the highest quality HD lenses available in the industry along with our industry- leading unbreakable frames, making finding the perfect pair of prescription glasses quick and efficient.
REKS® prescription lenses are manufactured with the latest freeform digital technology that produces a high definition lens with greater field of vision and improved clarity over traditional lens manufacturing techniques. In addition to polycarbonate prescription lenses, REKS® is also pleased to offer Trivex lenses. Trivex lenses, originally developed for use by the military for helicopter windshields and fighter jet canopies, were developed by PPG Industries specifically for use in optical lenses, making Trivex one of the most lightweight, impact-resistant eyeglass lens materials available on the market.
“Since its debut, REKS® Optics has rewritten the book on frames and lenses in a way that has impacted the sunglass industry,” added Granoff.  “Consumers have long paid artificially high prices for quality eyewear. Our high-quality, polarized lenses bring together innovative frame technology and superior lens manufacturing to offer best-in-class optics to our customers at popular prices. The REKS® prescription line offers prescription eyewear customers the same comfort and style using our top- quality, unbreakable frames.”
Available in six iconic frame styles and paired with the highest grade shatter-resistant polycarbonate lenses and performance coatings found only in the most expensive eyewear, REKS® are ideal for an active lifestyle or everyday wear. With REKS® unbreakable frames and scratch and shatter-resistant lenses, REKS® is a must-have for style enthusiasts who care deeply about excellent optical experiences and accessories that enhance personal style and performance at affordable prices.
About REKS® Optics
Founded in 2015, REKS® Optics is a performance and fashion brand that emphasizes high-quality polycarbonate lenses and High Definition prescription lenses with iconic, classic frames in a full range of colors and finishes. With in-house designed unbreakable frames and lenses that are shatter-resistant, lightweight and offer 100% UV 400 protection, REKS® eyewear is suited to the consumer who demands flexible and unbreakable sunglasses that provide comfort and stability in all conditions at affordable prices. REKS® prescription lenses are manufactured with the latest freeform digital technology that produces high definition lenses with greater field of vision and improved clarity over traditional manufacturing techniques. REKS® Optics offers six iconic frame styles, creating a collectible line of eyewear to suit every sport, style and mood.
See the world through superior optical quality with REKS®. Your journey starts here. Visit to learn more. #BeUnbreakable.

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Bigg Jon Vic of BiGGs GOLF TALK wearing REKS Optics Prescription Sunglasses.